Video streaming company nexGTV has partnered with production company Sai Entertainment to acquire global digital rights for 1000 movies owned by the production house, the company said in a statement adding that more movies will be added later. The movies will be available only to nexGTV’s paid users and can be accessed on its website as well as mobile application.
Abhesh Verma, who nexGTV hired as its chief operating officer in January, said that the company will continue to expand its India-centric entertainment content. The company, that directly competes with companies such as Spuul, Vuclip, PressPlay and Netflix, launched its first original TV show in January 2016.
nexGTV’s recent initiatives
– Earlier this month in July, the company launched iFaith, an app that lets users access devotional content.
– A month before in June, it partnered with ONE Network Entertainment, an online video creator and branded content producer to launch a separate humour app called Comedy One.
– It launched an Android and an iOS app that offered video content for children in May.
– In April, the company expanded its services 140 countries, claiming to have over 1,000 Indian movie and TV show titles, as well as 150 TV channels on its platform.
Recent developments in online streaming
– PressPlay TV, a video aggregator, raised an undisclosed amount of funding from SD Ventures earlier this month in July.
– In June, Sports broadcaster ESPN launched the Indian version of its website (ESPN.in) and apps for iOS and Android, having live streaming video content from Sony LIV, Sony Pictures Network India’s digital streaming platform.
– In May, Hotstar added 4,000 hours of Malayalam language content including movies and popular TV shows across genres.
– Spuul partnered with Shemaroo in April to offer movies from Shemaroo such as Mujhse Shaadi Karogi, The Dirty Picture, Sarfarosh and Black among others.