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Naspers launches used car platform Stradia in India


South African media group Naspers has launched Stradia.in, a used car portal where users can search by brand, model, price, year, mileage and fuel type across all segments according to a report by VCCircle. The report states that Stradia has been launched under Naspers’ online classifieds portal OLX. We’ve written to OLX for more details and will update this when we hear from them.

Note that in September 2014, the Naspers owned Ibibo Group sold its automobile site Gaadi to CarDekho for about $11 million. It is strange that Naspers has launched Stradia, especially after the Gaadi sale, given that it would have been an add on for Gaadi.

Interestingly, Stradia is available in both English and Hindi and also has Android and iOS apps. A regular whois search reveals that the Stradia India domain is 8 months old and is registered to OLX B.V., Netherlands. The company is also registered to Alejandro Oxenford, the founder of OLX. Sarabjit Sachdeva, former senior product and business manager at OLX, seems to have launched Stradia under the OLX brand as indicated by his LinkedIn profile.

Developments in the online automobile space in India:
– In March, Girnar Software, the parent company of CarDekho, Gaadi and Zigwheels, raised an undisclosed amount of funding from Google Capital and existing investor Hillhouse Capital.
– In April, self drive car rental company Zoomcar launched a Zoomcar Associate Program (ZAP) which let Zoomcar users & other individuals buy one or more vehicles to lease them to Zoomcar and operate on a revenue sharing model.
– In February, Mumbai based Truebil, an online marketplace for used cars, raised Series A funding worth Rs 35 crore (a little over $5 million).
– In the same month, CarTrade, the Mumbai-based auto classifieds website, raised $145 million in a round of funding from multiple investors.
– In January, Flipkart started a pilot in Bangalore where users would be able to book motorbikes and cars online, in partnership with two local dealers.
– In November 2015, Snapdeal launched an automobile platform called Snapdeal Motors that would let users book vehicles online.

Also read:
OLX India elevates Irwin Anand to COO; hires Suresh Krishnan as CFO
Travel Boutique Online acquires equity in Deyor Camps

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Our Naspers, automobiles and classifieds coverage.

Image Credit: Laitr Keiows under CC BY 3.0

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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