wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Mindshare launches video analytics product ‘Kyve’ in India

Media buying agency Mindshare has partnered with analytics startup Vidooly to launch ‘Kyve’ in India, which is a platform for brands and advertisers to track their online video viewership. The platform provides advertisers with insights into their viewership habits of their target audience, understand viewers’ consumption as well as engagement. In addition, data collected from Kyve will help Mindshare India to source relevant partners and influencers for advertisers/brands to engage with for content creation. Recorded data will also be used to strategize digital video & content strategies for brands consulting with Mindshare. The tool can also be uses to employ targeted advertising, eliminate audience spillage, and further measure the progress of video campaigns. Mindshare currently offices across 86 countries across regions like North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Mindshare is also a part of GroupM, which oversees the media investment management sector for WPP. The Loop product: Mindshare had earlier launched The Loop, a data focused “war room” in India in 2014, which pulls in live data feeds from over 100 sources, for adaptive decision making for marketing. At the time of launch, the company said that The Loop will be active in close to 15 markets globally. It was already operational in 5 offices in the US.

Please subscribe/login to read the full story.
Written By

Free Reads

News

Tata Restart website was using the trademark of Tata Sons and the image of Ratan Tata.

News

The hackers used the fake Facebook ads to target people based in European countries, specially male users, said the report

News

GPT-4 Turbo with Vision builds upon the foundation of the GPT-4 model, integrating the enhanced token outputs introduced in the Turbo model, and now...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ