wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Mindshare launches video analytics product ‘Kyve’ in India

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

Media buying agency Mindshare has partnered with analytics startup Vidooly to launch ‘Kyve’ in India, which is a platform for brands and advertisers to track their online video viewership. The platform provides advertisers with insights into their viewership habits of their target audience, understand viewers’ consumption as well as engagement.

In addition, data collected from Kyve will help Mindshare India to source relevant partners and influencers for advertisers/brands to engage with for content creation. Recorded data will also be used to strategize digital video & content strategies for brands consulting with Mindshare. The tool can also be uses to employ targeted advertising, eliminate audience spillage, and further measure the progress of video campaigns.

Mindshare currently offices across 86 countries across regions like North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Mindshare is also a part of GroupM, which oversees the media investment management sector for WPP.

The Loop product: Mindshare had earlier launched The Loop, a data focused “war room” in India in 2014, which pulls in live data feeds from over 100 sources, for adaptive decision making for marketing. At the time of launch, the company said that The Loop will be active in close to 15 markets globally. It was already operational in 5 offices in the US.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ