Karbonn Mobiles is planning to join the ever growing list of smartphone manufacturers to start making other electronic devices, like TVs. The company said that it would launch a range of LED TVs within the next three months, reports The Mobile Indian.
The range will include 3 TVs, a 32 inch, a 40 inch and a 52 inch model. Post the initial launch, the company plans to launch a total of 8-10 TVs in the next two quarters. The company mentions that it will offer 200 movies to its TV users for free, which they can watch through an app on the TV itself.
Other smartphone manufacturers to sell TVs include Micromax and TCL which have been selling smart TVs for a while. LeEco is another manufacturer that launched TVs (in China) in April this year, and earlier this week, purchased TV manufacturer Vizio for $2 billion. In October last year, Intex said it would manufacture LED TVs, washing machines and other computer peripherals at its upcoming facility in Greater Noida. Xiaomi also sells TVs, although not yet in India.
Impact of smartphone sales: Indian manufacturers have been losing marketshare to their Chinese counterparts, as per a recent IDC report. Overall, the market share of Indian vendors was down from 43% in Q4FY14 to 38% in Q4FY15. While some manufacturers did see increase in year-on-year shipments of their handsets, the smartphone market is bound to stagnate at some point, as smartphones currently account for 40% of the mobile phone market.
Smart TVs & connected devices are the future: By diversifying in the TV business, manufacturers can continue to offer new products, and services to go along with those products. With smart TVs increasingly being the norm, TVs and other home electronics will open up to all sorts of third-party services and apps, an opportunity smartphone makers would not like to miss.
Note that older smartphone makers like Samsung and Sony started by manufacturing TVs and other such consumer electronics, and continue to make smart TVs and other connected devices. Samsung, for example, has been offering services over its smart TVs in India from as far back as 2011.