Talks for selling fashion e-tailer Jabong have picked up steam and Snapdeal and Aditya Birla Group-backed abof.com are front runners to buy the company, as indicated by this Mint report. Jabong will be considering a combination of options for the sale including a majority sale or complete sellout, reports Business Standard. Economic Times reported that the Jabong's asking price for the sale is $250-300 million but the deal size could be lower. The publication also added that Flipkart is in talks for buying the company. Jabong's major investors AB Kinnevik and Rocket Internet were in talks with players since September 2015 to sell the company. AB Kinnevik was spearheading the sale process and had reached out to other buyers such as Paytm as well. In November 2014, it was reported that Amazon was in talks to buy Jabong. At the time the deal…
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