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Indian Express spins off column into food website Expressfoodie


The Indian Express has launched a food recipes and news and features site called Expressfoodie. From its Facebook page, it seems that Expressfoodie is an extension of Indian Express’ Express Foodie column which usually publishes food related features. The website has a Twitter handle which was created in November last year.

The Expressfoodie website has that hateful single page endless scrolling design where a user cannot see the bottom of the website. It has 4 sections on its menu, namely Home, Main Course, The Guide (city wise break down and restaurants) and Interviews. The Interviews section has food features starting from last month and usually with Indian and international celebrities.

Express Foodie has an Instagram handle with 455 followers and 330 posts. The Twitter handle has 65 followers and over 30 tweets, and the Facebook page has just over a 100 likes.

Note that in May, Chef Sanjeev Kapoor owned Turmeric Vision Private Limited, which runs the food channel FoodFood, sold a majority stake to Discovery Communications. FoodFood has a TV channel of the same name, and a YouTube channel with around 2,500 videos on YouTube and over 260,000 subscribers.

NDTV’s digital spin offs and NDTV Cooks
Media house New Delhi Television Limited recently said that it was considering listing ndtv.com and its other digital properties as separate properties. NDTV Gadgets, NDTV Auto and NDTV Cooks were spun off as separate ecommerce portals in March 2015, which used to be under NDTV Convergence, the digital subsidiary. Convergence also also contained the spun off and NDTV’s mobile apps, but it is unclear as to which other properties come under it anymore.

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NDTV relaunched NDTV Cooks in July 2011 after Zee Group and Chef Sanjeev Kapoor had launched their food focused television channels Zee Khana Khazana and Food Food and their websites at that time. A month after the website relaunch, the company launched Cooks Android and iOS apps.

Indian Express’ recent developments:
– Last month, Sandeep Amar joined as the CEO of Indian Express Digital (IE Digital Media services), from India.com, where he had been appointed as CEO in February this year. Prior to that appointed, Amar was COO at the joint venture company of Zee Entertainment and Penske Mediacorp.
– In November last year, the Indian Express Group invested an undisclosed amount of funding in Envoged, PayMango, Mr Homecare Services and Spiral Content Solutions, as a ‘natural extension of its strategic business model’.
– Same month, the company signed up for Facebook’s Instant Articles with India Today, The Quint, Aaj Tak and Hindustan Times.
– In August 2015, the Indian Express entered into a strategic partnership with Arré, UDigital’s digital media brand, to jointly produce investigative documentaries.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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