wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Hungama and MTNL partner for content and shoving ads into user Internet connections

Hungama has partnered with government owned ISP MTNL to provide entertainment content to users in Delhi and Mumbai. MTNL has only 1.10 million broadband subscribers, but remains the third largest wireline ISP in the country. Hungama has similar partnerships with BSNL (9.9 million), ACT (0.96 million), Hathway, Videocon and Tata Photon in India. The partner site, hosted at mtnl.hungama.com, appears to be a mirror of Hungama.com. Subscription plans range from Rs 199 per month for access to streaming from a library 3.5 million Songs, over 20000 Videos and 500 short films. The company has two movie plans, offering Standard Definition (SD) movies at Rs 199 per month, and High Definition (HD) and SD movies at Rs 299 per month. At Rs 99 per month, Hungama also offers access to games. In comparison, on Hungama.com, users can view HD movies at Rs 249 per month, and can view a single SD movie at Rs 60, for 3 days of access. Finding pricing information on Hungama.com is remarkably complicated. We couldn't find any online games on Hungama.com If accessing content is cheaper on Hungama.com, why would anyone go via MTNL. However, Hungama has every reason to tie up with MTNL, or any other telecom operator: if a user subscribes (or is subscribed) to a service, the charges will be added to the broadband bill. Shoving ads into user Internet connections What they're also doing is shoving ads into MTNL users Internet connections, promoting this service. A Hungama advertisement has popped up on my MTNL Internet…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

Tata Restart website was using the trademark of Tata Sons and the image of Ratan Tata.

News

The hackers used the fake Facebook ads to target people based in European countries, specially male users, said the report

News

GPT-4 Turbo with Vision builds upon the foundation of the GPT-4 model, integrating the enhanced token outputs introduced in the Turbo model, and now...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ