yusuf omarYusuf Omar has been appointed as the mobile editor at the Hindustan Times, reports exchange4media. Omar will be reporting to chief content officer Nic Dawes and will be leading HT’s mobile journalism initiatives and train 750 journalists for the same.

Omar’s responsibilities at HT will include testing new ways for people to consume news on mobile devices such as through Facebook Live, 360 videos and Snapchat, according to his LinkedIn profile. Omar also was a Duke Media Follow and researched on Snapchat storytelling during his fellowship.

Prior to this assignment, he was working for eNCA, a television channel in South Africa and has reported on foreign affairs including the Syrian civil war. In 2016, Omar founded a Mobile Journalism Unit within eNCA, hiring 12 journalists to shoot, edit and publish stories with their cellphones.

HT Media’s push to digital

This marks HT Media’s drive to initiate alternate forms of story telling. Earlier in the month, HT Media bought 50.5% stake in 99min.in, to help diversify in digital content development.  The website says it is the largest fan-generated football media brand with over 200 million monthly pages views. Writers can sign into the site with their Facebook credentials and write for the website.Top writers will get  journalistic titles and a portfolio of published work, as well as correspondent press passes to industry events and meetups. They will also get opportunities to interview former and current Premier League Managers through an exclusive media partnership with the League Managers Association.


HT Media reported digital revenues of Rs 140.32 crore for the financial year ended 31st March, 2016, and losses of Rs 64.08 crore. Revenues are 35% higher than Rs 103.9 reported in the last financial year, while losses have increased 16% from Rs 55.33 crore for the same period. Digital was 6% of total revenues for the March quarter, up from 4.2% of total revenues for the same quarter last year. Last quarter, digital was 6.7% of revenues.