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Google, Yahoo and Microsoft pulled up by SC again on sex determination ads

More than a year later, search engines Google, Yahoo and Microsoft Bing have been pulled up again by the Supreme Court for displaying ads for sex determination kits and clinics which perform them, reports CNET. The court had directed the search engines to not show any pre-natal sex determination test ads in their search results in an interim order in January 2015. The court criticized the companies for not being able to stop the ads and said that they could not continue "illegal activity in the name of being an intermediary", as indicated by this ANI report. Lawyers for the search engines said it was technically not feasible to block all the key words relating to sex determination as it would affect searches for content remotely connected to such words, the Economic Times reported. The ANI report also added that the…

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