Google has bought a US-based company called Anvato, a cloud based platform for encoding, editing, publishing and distribution across different screens. Anvato will join Google's Cloud Platform and will enable scalable media processing and workflows in the cloud. The financial details of the deal were undisclosed. Until now, Google's Cloud Platform's media solutions only allowed users to render animation or special effects. TechCrunch points out with this acquisition, Google will be looking to push its cloud platform as an option for media companies. Anvato counts media companies such as NBCUniversal, Univision, Scripps Networks, Fox Sports, Media General as its customers. A full list of their customers here. "With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live…
