Da Vinci Learning, the Indian subsidiary of German media network Da Vinci Media GmbH, has launched a video streaming service on its website, and plans to launch an app in the future (timeline not mentioned). Da Vinci will make its TV programming and content available on the website, and notes that all the content will be “kid safe”. In 2014, Da Vinci Learning had partnered with Airtel Digital TV, Siticable and Digicable to broadcast its content on DTH.
Interestingly, on the Da Vinci website, there is also an option to watch ‘Live on TV’ through TataSky and “Start a free subscription”. In the press statement, the company says that free subscription is available only for a limited time, although it does not mention from when this will be a paid service and how much it will cost. On the website library, topics like Art Fair, Brilliant Creatures, Healthy and Wise, #Life, Mighty Maths, Sci-tech and Space are available.
As of now, the company seems to have embedded its own video player into the site, offering a handful of maths, science, space, wildlife and food content. On logging in, kids can watch full episodes and track the time table of TV broadcasts. Users can also rate, like and add shows to their wish lists. It also allows users to mark certain videos as favourites. As of now, the multiple modules on the website are: Your Favourites, What’s Hot, Da Vinci’s Superstars. It claims to have ‘millions of subscribers worldwide’ for its TV channel.
TV channel launch: Last June, Raghav Bahl’s news website The Quint (parented under Quintillion Media) and Da Vinci Media launched the Da Vinci Learning TV channel in India. The TV channel is a 50:50 joint venture and focuses on family educational content, targeting children aged 6-12 and their parents.
Quintype and BloombergQuint: Quintillion Media also has a digital publishing platform and “significant minority stakes” in media portals Youth Ki Awaaz and Sheroes. In March, Bloomberg and The Quint signed a joint venture agreement to launch BloombergQuint, a co-branded television news channel and website.
VOOT to stream kids content as well: Last month, Viacom18’s online video streaming platform VOOT tied up with Turner India to feature kids’ video programs. Turner India is a subsidiary of Time Warner, which runs TV channels like Cartoon Network, POGO, Boomerang, and Toonami in India. (Also read: Television still our core competency: Rohit Bhandari, network head Turner International India)
Educational content on DTH: Yesterday, the Government of India approved the SWAYAM Prabha project which aims to operate 32 Direct to Home (DTH) English and regional language channels to provide educational content to teachers, students and other citizens. The channels are expected to launch before September this year.