Asianet Satellite Communications has launched an Android and iOS mobile app called Asianet Mobile TV+ which will let its users live stream 50 news and entertainment channels and radio stations in Malayalam, Tamil and other regional languages, reports Exchange4media. As of now, the app has 10,000- 50,000 installs and was updated in May.
Users can login through a new created account or use Facebook and currently, there is Live TV, Radio and Favourites in the menu. Asianet plans to add on demand video and catch up TV to the service in the future, albeit it does not mention the timeline. Asianet Mobile TV+’s target audience is mostly NRIs and has tied up with XperioLabs to launch its apps. As of now, there is a free subscription for one month for the service, but no details on when it will become a paid service and how much it will cost.
Asianet also currently has a host of apps relating to live TV, customer care, Asianet Satcom etc.
Asianet acquisition; Star India business changes:
Note that in March 2014, Star India acquired Asianet Communications Ltd for an undisclosed amount. In April this year, Star India underwent a top management reshuffle and created 5 business units and appointed CEOs for the same. Out of this, one was a separate business unit for the company’s business interests in the southern states of Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Telangana of which Kevin Vaz was appointed as CEO.
Recent developments in online streaming:
– Earlier this week Da Vinci Learning launched a video streaming service on its website, and plans to launch an app in the future.
– Last month, Viacom18’s online video streaming platform VOOT tied up with Turner India to feature kids’ video programs.
– In the same month, YouTube started allowing users to live stream videos from the app in partnership with The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi.
– In the same month, Hungama tied up with Television networks Sun TV and Maa TV to add Telugu content and focus on the South Indian market.
– In March, Spuul tied up with content providers like UTV-Disney, Yashraj Films, Reliance Entertainment, Balaji Telefilms, Indiacast, Shemaroo , B4U, Venus and Rajshri to enhance its regional content library.
– In the same month, launched Viu, a video on demand (VOD) service in India in partnership with Reliance, Sony Music, Zee Digital, Tips Industries, Balaji, Rajshri, Shemaroo, BBC International and others.
– In February, Zee Digital launched a new video on demand platform called OZEE which would stream over 350 movies, videos and TV shows that aired on Zee.
– In the same month, internet-based live streaming platform YuppTV partnered with NDTV to provide live digital content from four channels including NDTV India, NDTV 24×7 and NDTV Profit/Prime and NDTV Good Times.