Amazon India users can now avail next day grocery and household products delivery through its new initiative called Amazon Pantry, reports ET Tech. The service is currently available only in select areas of Hyderabad.
The initiative will let customers fill their baskets with up to 15kg of products marked with an Amazon Pantry logo. Amazon will ship these goods in a box that can hold up to 3 cubic feet (or 15kg) of products, and will charge users a delivery cost of Rs 20 per box ordered. The company mentions that it will use a smaller box for smaller orders, although the delivery charge remains the same.
Amazon KiranaNow Grocery: Note that Amazon launched a local grocery service called KiranaNow in Bangalore in March last year. The service would deliver grocery in only 2-4 hours and between 9am to 6pm. Subsequently Amazon launched Amazon Now in March this year extending its grocery delivery service to an app.
The Pantry service is a little different from KiranaNow in that Amazon will deliver Pantry items in 24 hours as opposed to 2-4 hours for KiranaNow. It will also deliver household items as opposed to fruits/vegetables and such perishables delivered by KiranaNow. Additionally, Amazon had partnered with local kirana stores to offer the Kirana service, whereas it has likely tied up with bigger stores to deliver a wider variety of goods through Pantry.
Amazon Prime Pantry: Interestingly, the Pantry feature is available globally, but requires international customers to have an Amazon Prime account to use it. In fact, outside India the service is known as Amazon Prime Pantry. In India, as of now, all users can use the service without signing up for Prime. However, given that Amazon launched Prime in India earlier this week, we might yet see its membership as a requirement when the feature is introduced to newer cities.
Amazon’s investment in India: Amazon continues to be bullish on India, its second largest market after the United States. Last month, Amazon CEO Jeff Bezos announced a further $3 billion (about Rs 20,000 crore) to be invested in its India unit. With this Amazon’s total investment commitment in India goes up to $5 billion; the $3 billion announced now, plus the $2 billion investment announced back in July 2014, which the company has already completed in phases over the past two years.
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