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What we’re reading: On ad transparency, internet, Facebook & more

'We’re not getting full disclosure': Native ad distribution has a transparency problem - Digiday Agencies say it’s OK for paid social to be part of the mix, but they want to know that the audience is as good as the people who are on a publisher’s own site. Organic reach is considered better but it’s limited; paid traffic can ensure that a campaign reaches a bigger audience, but if people are force-fed the ad, they may be more likely to dismiss it. (Not to mention paid social eats into publishers’ profit margins.) *** Report: Ad tech (and the garbage #content it funds) is killing the web - Nieman Journalism Lab The number of people using adblockers — especially on mobile — is continuing to grow. Twenty-two percent of the 1.9 billion global smartphone users now utilize an adblocker, a 90 percent increase from January 2015, according to a report released this week by PageFair. *** Facebook’s trending stories leak shows that it isn’t too different from average news orgs: flawed, human, a little biased - Nieman Lab There’s also the question of how much responsibility Facebook has to both promote stories that it thinks that people should read and suppress stories that spread misinformation, as it’s already done with with hoaxes that go viral. In that respect, the biases of human editors might be a feature, not a bug. News organizations regularly make similar editorial judgments. As Facebook becomes an increasingly central news source for its users, there’s a lot…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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