Viacom18’s online video streaming platform VOOT will now feature kids' video programs like The Powerpuff Girls, Ben10, Chhota Bheem, etc. through a strategic tie up with Turner India, reports exchange4media. Note that Turner India is a subsidiary of Time Warner, which runs T.V channels like Cartoon Network, POGO, Boomerang, and Toonami in India. Popular kids programs from these channels will now be available for live streaming on VOOT’s Kids section. Also Read: Television still our core competency: Rohit Bhandari, network head Turner International India VOOT, which was launched in March can be accessed through a desktop website and through a mobile apps for Android & iOS devices. Prior to the launch, the company partnered with 4 different solution providers to get its platform live. These include: Kaltura for hosting its video streaming platform; it also tied up with A Different Engine (ADE) for building its UI/UX; and Web Dunia for website development and Robosoft to develop a mobile application. As of now, VOOT is free to use and uses an advertising business model, although the company mentions that it will evaluate freemium and subscription models in the future. It currently lists various Bollywood movies, new and old, as well as various Hindi TV shows. Original content: At the time of launch, Viacom18 mentioned that it would look to roll out shows in both long and short formats across genres as original content. It said that it has tied up with actors like Gulshan Grover, Baba Sehgal, Alok Nath and other scriptwriters, to develop…
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