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Video streaming platform VOOT ties up with Turner India for kids’ shows


Viacom18’s online video streaming platform VOOT will now feature kids’ video programs like The Powerpuff Girls, Ben10, Chhota Bheem, etc. through a strategic tie up with Turner India, reports exchange4media. Note that Turner India is a subsidiary of Time Warner, which runs T.V channels like Cartoon Network, POGO, Boomerang, and Toonami in India. Popular kids programs from these channels will now be available for live streaming on VOOT’s Kids section.

Also Read: Television still our core competency: Rohit Bhandari, network head Turner International India

VOOT, which was launched in March can be accessed through a desktop website and through a mobile apps for Android & iOS devices. Prior to the launch, the company partnered with 4 different solution providers to get its platform live. These include:  Kaltura for hosting its video streaming platform; it also tied up with  A Different Engine (ADE) for building its UI/UX; and  Web Dunia for website development and Robosoft to develop a mobile application.

As of now, VOOT is free to use and uses an advertising business model, although the company mentions that it will evaluate freemium and subscription models in the future. It currently lists various Bollywood movies, new and old, as well as various Hindi TV shows.

Original content: At the time of launch, Viacom18 mentioned that it would look to roll out shows in both long and short formats across genres as original content. It said that it has tied up with actors like Gulshan Grover, Baba Sehgal, Alok Nath and other scriptwriters, to develop these shows. As of now, the company provides content from COLORS, MTV and Nick.

 Appointments at Viacom 18

After launch of VOOT video streaming platform in March, Viacom18 had appointed Narayan Ranjan as its chief of staff, from his current CFO role in April. It had also promoted Soumen Ray from deputy CFO to chief CFO at the same time.

Prior to launch of VOOT, Viacom18 had appointed Gaurav Gandhi as its chief operating officer in July 2015. Gandhi joined Viacom18 from IndiaCast, which is the joint venture between TV18 and Viacom18, where he was the group COO for over 3 years. He was responsible for driving channel and content distribution revenues in domestic and international markets across platforms and media.

Image Credits: Flickr user Newsbie Pix under CC BY 2.0

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