Update, 9 June: MediaNama reached out to Times Internet to ask how the user can stream Gaana while in Uber ride, to which the company said that the user needed to plugin the aux cable into the car's system or use Bluetooth to stream music. (h/t: Rounak Jain) Honestly, we don't see how this benefits a Uber user at all if all they have to do is plug an aux cable or use Bluetooth to play music in the car, which can also be done otherwise and without Gaana. We'd like to apologise for not checking this before hand. 8 June: Times Internet* owned music streaming service Gaana and online cab aggregator Uber have partnered to let Uber users stream songs from Gaana while in a Uber ride in Mumbai. The Gaana service will be available across UberBlack, UberGo, UberWiFi, and UberSUV, and users will also get a 2 month Gaana+ subscription for the pilot. Globally, Uber offers a similar service through Spotify. Gaana currently claims to have 10 million songs in 22 languages and 42 million app downloads. Its Uber partnership is similar to the one it has with Micromax. In October 2015, smartphone maker Micromax invested an undisclosed amount in Gaana to make the latter available on all Micromax smartphones. The partnership would also provide Micromax users with free trials of Gaana+. Times’ investment in Uber; Uber’s recent funding Note that Times Internet’s parent company Bennett, Coleman and Company Limited (BCCL) and Microsoft invested $1 billion in Uber in August…
