wordpress blog stats
Connect with us

Hi, what are you looking for?

Twitter testing new ad unit to curate multiple tweets within a single ad

Twitter has started testing a new ad unit called Promoted Tweet Carousel. With this advertisers will be allowed to curate multiple tweets within a single swipeable ad unit. They will be able to use their own tweets and tweets about their brand by users, however only if users have given express permission to the brand. They also have the option of including content from niche creators; tweets with videos, images and text. Big news! Curate multiple Tweets in a single swipeable ad unithttps://t.co/l0WTGVtI4O — Twitter Advertising (@TwitterAds) June 3, 2016 Note that just about a week earlier the microblogging platform had dissolved its commerce team and paused development on its Buy Button ad unit. Disney, Volvo Car USA and Gatorade are some of the companies currently testing Promoted Tweet Carousel. Dynamic product ads Twitter has integrated TellApart’s technology in its dynamic product ads (DPA) unit, COO Adam Bain said during the company's Q1 2016 earnings conference call. This is the first instance of Twitter bringing TellApart’s technology onto its platform. He mentioned that “both the click-through rates and the conversions (are good), which show that it’s performing for marketers all the way through the funnel.” Twitter will now be looking to bring marketers’ remarketing budgets onto the DPA platform at scale, and work with its API partners and other third-parties to make the process quicker. The company believes that the Audience Platform will benefit from this, as well as targeting of both logged in and logged out users. Twitter's monetization plans Monetization was one of the…

Please subscribe/login to read the full story.
Written By

Free Reads

News

The ECI found Shrinate's comments to be in ‘undignified and in bad taste’ and to be prima facie violative of the ‘Model Code of...

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ