Live premium content will be one of Twitter's primary focus areas going forward. Its CFO Anthony Noto said during Twitter's earnings conference call that "we know that on Thursday nights during the 3-hour telecast of Thursday Night Football, we have millions of users looking at tweets about that game. And they're creating tens of millions of impressions that we know are very valuable to them and very valuable to our partners, both the NFL and, of course, our advertisers. And so being able to bring the live streaming game into the product with that live commentary, those live conversations is a complete solution. And so we see it is a product that will be the same for logged in, logged out and syndicated users. It's the same video, the same ads, the same analytics." Twitter has two video content products: Periscope, for live content, and Vine for short clips. Notes from the call: - Monetizing Periscope and Vine: Twitter plans on monetizing Periscope and Vine by bringing them to twitter, and allowing marketers to "do targeting campaigns and measurement through the tools that we have available on the platform. We plan to expand the promoted video with Periscope option for marketers this quarter by bringing in the Android platform as well. Up until now, it's just been available on iPhone" COO Adam Bain said, - Dynamic product Ads: Twitter revealed that its dynamic product ads (DPA) uses TellApart's technology. This is the first instance of Twitter bringing TellApart's technology onto its platform. Bain…
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Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
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