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OLX denies testing logistics service to expand beyond classifieds


OLX has denied testing an independent logistics service to expand beyond its ad-supported classifieds business. Last week, Mint reported that OLX is exapnding its services to logistics in Bangalore, New Delhi and Chennai. An OLX spokesperson told MediaNama that the company had no role in contributing to the Mint article. “You’ll see that there are no quotes from us in the article,” added the spokseperson

The Livemint report claimed to have heard about the development from people who “spoke on condition of anonymity” to the publication. The report suggested that OLX is testing a new logistics services through tie-ups with startups for delivering furnitures and heavy electronic goods.

The unidentified source seems to be not representing OLX, but claimed that the classifieds company has chosen not to tie up with third-party logistics companies.  “They are approaching start-ups directly. So it will become a direct customer acquisition game for the logistics start-ups with OLX acting as a facilitator. They are not looking at it purely from a monetization perspective.” the source told Livemint.

Other developments at OLX:

– In January, OLX said that it would be launching a property listing portal in Indonesia this month, on its 10 year anniversary in the country, as indicated by this e27 report.

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– In September 2015, the Olx said that 80% of its monthly active users on OLX on mobile were from in India. According  Naspers’ annual report, OLX had 240 million monthly active users in over 40 countries across the world. Globally about 54% of OLX’s traffic came from mobile. The company also claimed 17 billion page views globally.

Competition from Quikr

Online classifieds site Quikr, is OLX’s main competitor in India, which currently claims to have 30 million monthly active users. In March, Quikr launched Quikr Doorstep (link), a service that offers goods delivery to buyers after picking it up from the seller. On its website, As of now, Quikr Doorstep is available for mobiles and tablets, electronics and appliances and home and lifestyle categories, but Quikr says that it plans to ‘aggressively scale this business over the coming year.’

Quikr funding: Last year, Quikr raised $40.5 million from AB Kinnevik and had said that it would use the funds to invest in its mobile business and strengthen its hold in categories like goods, cars, real estate, jobs and services

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