Mobile phonebook management company Dirolabs has raised 3 crores (via convertable shares) from Naukri.com parent Info Edge, selling 11.5% stake to the company. This raise thus values Dirolabs at around Rs 26 crores, approximately $3.8 million. Dirolabs' Phonebooks app isn't live yet but it has some interesting features: - Group phonebooks: It allows users to create a group phone books which can be shared with friends and family. - Users can also create private phone books where only key members on the group will have rights to edit. - Removing duplicate accounts: Android phones screws the phone book up by integrating gmail contacts as well, which becomes particularly problematic if there are multiple email accounts linked. It's usually a pain to remove duplicate accounts, so we're keen to see how effective Phonebooks feature for removing duplicate accounts is. The app also syncs with social networks and backs it up on a cloud. The company has offices in Delhi, UK and the United States . MediaNama's Take Firstly, Info edge typically doesn't do mobile investments and usually invests in online marketplace and transaction businesses. While a significant majority of Zomato's user base is online, one should remember that it began as an online only business in its earlier avatar of Foodiebay. On several conference calls, we've questioned Info Edge about not participating in the mobile sector, and frankly, it has been slow even with their transition to mobile for their own applications. What is also unusual here is that Dirolabs, at first sight, doesn't appear to be…
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