wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook’s new algorithm is bad news for everybody

Facebook has updated its algorithm which will place more importance to posts from friends and family rather than from content publishers. This means that posts from some Pages will get lesser referral traffic which could affect distribution for many media companies... badly. Analytics and content optimization company Parse.ly says that Facebook now accounts for 39% of referral traffic and even pulled ahead of Google from its network of nearly 400 digital publishers. Factordaily had pointed that Indian news sites had lost 100 million page views last month due to tweaks made to Facebook's algorithm. This move has more ramifications from just a decline in the number of pageviews to website. Facebook's echo chamber is only going to get louder and divergent points of views will not get as much attention on the News feed. Facebook says that Pages should "post things that their audience are likely to share with their friends" else lose traffic coming to their website. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. Publishers will probably have to pay Facebook to make sure that their stories come on News Feeds unless friends and family link to it, as indicated by this Wired report. This is likely to reinforce biases…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ