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Data bills are rising due to video ads but consumers are unaware: Study

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

At least 8 out of 10 (81%) smartphone users in India spend below Rs. 500 a month on mobile data and 64% of them limit themselves within Rs. 300 per month, suggested a study conducted by VoIP calling app nanu. The study, which had participation from 14,154 users in India also showed that 35% of users did not bother to click on video ads, but still noticed an increase in data billing The study claims that 64% of Indian users indicated an increase of more than 10% in their data charges, and 21% noticed an unlikely surge of more than 50% in their data cost. However, the study does not mention how the users were able to note the surge in data billing. MediaNama has written to the company for more clarity and will update the story when we hear from nanu. “The respondents have responded keeping in view of a similar usage pattern and they have witnessed an increase, gradual or sudden, in their data spending. The trend has been determined after studying their usage pattern against data spend for the past 6 months,” said Martin Nygate, Founder and CEO, nanu in a statement to MediaNama Most users are not aware of video ads consuming data Most smartphone users in India are not aware about their data consumption source as 42% of Indian users are not aware of video ads that consume data even if they are not clicking on it, according to the study. Furthermore, 25% of Indians…

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