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BloombergQuint will use Quintype’s platform for publishing news content


Multimedia news portal BloombergQuint will utilize Quintype’s publishing platform for it’s yet to be launched news website through a partnership between both companies, reports mediapost. BloombergQuint will use Quintype’s platform to publish multimedia news content across financial news category, especially for live event reporting, added the report.

Quintype provides a cloud-based publishing platform for independent publishers and organizations with in-built features like data analytics, advertising, e-mail & social media marketing, customizable themes & styles, etc. Currently, the platform claims to have 13 different publishers using it, which includes The Quint, SWARAJYA, Climate Desk, among others.

Note that BloombergQuint is a co-branded TV news channel, which was announced in March this year through a partnership between Bloomberg, and Raghav Bahl owned The Quint. At that time, the companies said it would invest Rs 100 crore in the venture, with 74% of the stake held by Raghav Bahl and 26% by Bloomberg. The agreement will last for 10 years.

Recent appointments at BloombergQuint

The venture is expected to launch a T.V news channel and a multimedia website in the coming months, while it looks to compete with the likes of Network 18, ET NOW, NDTV Profit etc. For this, BloombergQuint has made some hires in the editorial and marketing sections:

Last week, it appointed Saket Saurabh as Business head for digital and marketing operations. Saurabh joins the news channel from #fame India, a live streaming platform, where he served as the CEO for the last two years. Earlier in June, BloombergQuint also hired Sanjay Pugalia as the president and editorial director for The Quint and BloombergQuint. Pugalia joined from Network18, where he was editor-in-chief of CNBC Awaaz and CNBC Bazaar. In April, the venture hired veteran business journalist Menaka Doshi as its managing editor. Doshi has been a broadcast journalist for almost 12 years, starting her career with TV18 in 1996 as a features reporter on India Business Report (BBC).

Previous developments from Quintype

-In December last year, Quintype had partnered with independent magazine Swarajya. The partnership allowed Swarajya to integrate its news platform with features from Quintype’s  audience management, engagement, monetization and analytics solutions.

-In November 2015, it launched SpeakWrite, a platform for digital media startups that provides design services, developing and testing for websites and apps and 1,000 hours of professional services. SpeakWrite invests in digital media startups to offer them the such services and help them launch their sites or apps.

-In September 2015, Quintype had raised $3.25 million in a round of funding from Raghav Bahl and other unnamed investors for expanding its sales and engineering teams in both, Bangalore and California.

Image credit: Flickr user NASA Goddard Space Flight Center under CC BY 2.0

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