Update: TranServe contacted MediaNama and said that they were not responsible for mobile recharges on AskmePay. They further clarified that the company only enables wallet experiences over an API stack. "The implementation and the front end experience, including consumer experience , messaging OTP etc is controlled by the merchant which is AskmePay in this case," a spokesperson said over email. "Performance issues like those mentioned are beyond who is the enabler from a wallet platform," it added. Earlier: Internet company AskMe Group has launched a mobile wallet called AskmePay which will integrate 15 million merchants from AskMe, Askme Bazar, Askme Grocery and Mebelkart. It has tied up with Transerv for processing payments on the wallet as it has not yet got a separate prepaid payments instrument (PPI) licence from the Reserve Bank of India. From AskmePay's terms and conditions, it says that the wallet's services will be provided by Getit E-Wallet Private limited. Note that Askme is a Getit Group company and it had acquired it in 2013 from Network 18. "Paytm's of the world are now trying to create an offline merchant network. Where as for us, it is a logical evolution because we have a existing history of dealing with those offline merchants," Manav Sethi Group CMO and head of digital strategy, AskMe told MediaNama. What it does AskmePay allows recharges of postpaid , prepaid and DTH connections and it allows some utility bill payments as any other wallet. It also has a section where users can find deals or shop from offline…
