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Apple pushing subscriptions for apps; introduces ads on App Store search

Apple is revamping its App Store by allowing developers to earn 15% more share in revenue when they complete a one-year subscription per customer. It has also added a new feature called 'Search Ads' to display ads on search results, reports The Verge. Traditionally, Apple takes 30% of revenue and the remaining 70% goes to the developer. Starting 13 June 2016, developers with subscription-based apps will get a higher (85%) share of revenue when they are able to maintain a subscription for more than a year with a customer. Changes in Subscription model: Apple is also opening up the subscription model for apps to all developers to attract them into using the model; previously it was available for a certain categories of apps only. Distinct prices based on countries: Apple will allow developers to set different prices for their apps based on country/territory. A new iTunes Connect pricing tool will help developers to take decision on pricing, based on current exchange rates. If there is a tax increase or currency adjustment in a country, the price of subscriptions will not be affected unless the developer decide to make adjustments on prices. Different prices for new subscribers: New subscribers can be charged differently from the older ones—either at a higher or lower price. However, subscribers who have already enabled the auto-renewable subscription model will be charged at earlier prices quoted by the developer. In July last year, Apple introduced new pricing tiers for India that will let developers charge as low as Rs 10 for their…

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