E-commerce player Amazon has further invested Rs 1,350 crore (~200 million) in its India unit, registrar of companies data accessed by Medianama showed.. The development was first reported by the Economic Times. The Indian subsidiary. Amazon Seller Services, allotted 150 crore shares of face value of Rs 10 to Amazon Asia-Pacific Resources Private Limited and Amazon Eurasia Holdings. Amazon added funds worth Rs 1,980 crore (~ $290 million) into its Indian business unit in February. In 2014, Jeff Bezos, founder and CEO of Amazon, pledged $2 billion in India, to support its growth and improve the customer & seller experience in the country. With this, Amazon has invested Rs 8,618 crore in India. The company continues to underscore that India is a key focus. In a recent call with analysts CFO Brian Olsavsky said that Amazon will be increasing investment in India “on all fronts”. Cloudtail and FDI in ecommerce regulations Amazon India, however, has to deal with ecommerce FDI guidelines , which would not permit more than 25% of the sales affected through its marketplace from one vendor or their group companies. Amazon’s biggest seller is Cloudtail, a joint venture setup by Amazon and Infosys co-founder NR Narayana Murthy’s Catamaran Ventures. According to some reports, Cloudtail accounts for 40% of sales on Amazon India. Phil Hardin, director of investor relations said that the company was “happy to operate in any regime.. So frankly, the more clarity, the better,” he said, in a question to India’s regulatory environment and Cloudtail. Amazon has rolled…
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