Tata Unistore has announced that it will launch Tata CLiQ, an ecommerce platform under the Tata Group, on 27 May on web, mobile web and Android and iOS apps. The company’s press statement was rather short and did not include any details other than the fact that CLiQ will offer apparel, electronics and footwear items, with plans to expand the categories over the next few months. CLiQ is a portmanteau of sorts of Clique and Click. An ET report states that CLiQ is a marketplace model which will integrate online with brick and mortar stores. Other ecommerce portals which went live recently: Last month, Mukesh Ambani owned Reliance Industries launched its fashion ecommerce portal called Ajio.com under its Jio brand. In October 2015, Aditya Birla launched an online fashion portal called abof.com that lists clothing and accessories for men and women, both from Aditya Birla’s brands as well as curated clothing from other brands. Recent developments in ecommerce - Earlier this week, we reported that Amazon.com has an indirect minority stake (size not disclosed) in Cloudtail India Pvt Ltd, the 51:49 joint venture company between Catamaran Ventures and Amazon Asia. - Earlier this month, the Government of India tied up with NDTV’s Indianroots to launch Indianroots Fashion Accelerator and signed an MoU aimed at popularizing Indian Handloom textiles. - In March, Ecommerce platform Flipkart crossed 75 million registered customers since its launch. The company also said that its Android app hit the 50 million installs landmark. - Online fashion retailer Koovs…
