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Quikr expands services vertical with Salosa acquisition

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Online classifieds site Quikr has acquired the on demand beauty services provider Salosa for an undisclosed amount, reports the Economic Times. With this acquisition, the company should be able to provide more comprehensive personal care listings, and expand them to newer cities.

Salosa provides in-home salon services, such as hair coloring, massages, bleach, waxing, makeup, manicures etc., which users can book online. Users need to enter their appointment date and time, address and make a payment to complete the transaction. A specialist is then be sent to the address to provide the required services.

Quikr had launched QuikrServices in October last year. The services marketplace currently provides various on demand services for home improvement, pest control, home cleaning, appliance & computer repair, tiffin & catering services, internet broadband and DTH etc. It also provides beauty and personal care services through Vyomo and other partners in certain cities.

Note that, in April last year, Quikr had appointed P D Sunda to manage the services marketplace. Sundar would be responsible for verticalizing Quikr’s services marketplace, as well as marketing and revenue generation in this category.

Competition: Earlier this month, Snapdeal tied-up with UrbanClap to help consumers book services ranging from beauty services at home to house cleaning. Other competitors in the services vertical include JustDial, OLX, Zimmber, HouseJoy and LocalOye among others.

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Quikr funding: Last year, Quikr raised $40.5 million from AB Kinnevik and had said that it would use the funds to invest in its mobile business and strengthen its hold in categories like goods, cars, real estate, jobs and services. The company’s financials upto 2014:

quikrpvtltdfinancials

Quikr’s other acquisitions:

– In January, Quikr acquired CommonFloor and merged it with its real estate vertical QuikrHomes. MediaNama had confirmed the merger earlier in November.

– In December last year, Quikr acquired the real estate analytics startup Realtycompass to boost its offerings in the real estate space.

– In November, Quikr acquired mobile real estate agent aggregator Indian Realty Exchange for an undisclosed amount. Founded earlier this year by Vikram Dhawan and Karan Jindal, Indian Realty Exchange tags agents and brokers with real time projects and locations and helps users connect with them to buy and sell property.

– In October, Quikr made a strategic investment in Genesys International‘s venture AN Virtual Tech.

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Also read: Quikr fires over 150 CommonFloor employees: report

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