Smartwatch maker Pebble has launched its entire product line in India through an exclusive partnership with Amazon. This includes the smartwatches Classic, Time, Time Steel and Time Round.
The smartwatches cost Rs 5,999 for the cheapest model the Classic, Rs 9,999 for Time, Rs 13,599 for Time Round and Rs 15,999 for Time Steel. All watches come with an ePaper display, enabling the watches to have a battery time of nearly a week, or over two days on Time Round, without having to switch off the display. Each watch comes with a variety of sensors, is capable of playing music, providing notifications from the phone via Bluetooth, tracking fitness and sleep activities etc.
Other than this, each watch offers incremental features depending on the price, for example Time sports a colour epaper display, Time Steel is water resistant and has a microphone while the Time Round offers personalized fitness insights. Pebble offers an app store as well, where users can download various watchfaces, Android and iOS apps that work with Pebble watches and watch apps.
Pebble also offers C, iOS, Android, JS and Pebble.js SDKs for developers to develop Android, iOS or native watchapps. This enables various third party developers to add support and new features to the watch, due to which it is compatible with various popular health and fitness apps like Runkeeper, Jawbone Up, Morpheuz etc.
Fitbit launch: Competitor Fitbit launched its entire product line in India in July last year, also with an exclusive partnership with Amazon to sell its devices. Fitbit had earlier announced its intentions to enter India, Indonesia, Taiwan and Philippines markets by 2015, in November 2014.
Mi Band launch: In April list year, Xiaomi launched its Mi Band in for Rs 999. The Mi Band is a fitness tracker with a 30-day battery life and IP-67 certification that makes it resistant to water and dust. The band also works as a proximity unlocker for Xiaomi smartphones.
Competition: Pebble is pretty late to the show with everyone from Fitbit, Mi Band, Moto Watches, GOQii etc., already operating in the market. However, Pebble has its own niche with its smartwatches having longer battery life than Android smartwatches, and more features than most fitness trackers. Other players in the wearables vertical include, Jawbone, Basis, Moov, Garmin Vivofit, and Sony Smartband among others.