Paytm has extended its offline tieups and has partnered with movie theater chain Cinepolis and dairy company Mother Dairy. For Cinepolis, Paytm users can book their movie tickets with over 236 screens the company operates, as indicated by this IndianTelevision report. In March 2016, Paytm also partnered with PVR Cinemas and INOX for movies tickets. The new initiative will also let users pay for food and other value-added services through their Paytm wallet. Paytm had announced that it would launch movie ticketing in September last year. At that time it had also said that Reliance owned Bookmyshow, the biggest player in the entertainment ticketing industry would also be able to list as a seller on Paytm’s ticketing platform. With this, Paytm has covered all the major movie theater chains in the country and could pose as competitor to BookMyShow, till now the only leading player in the ticketing space. Also read: Vijay Shekhar Sharma’s Reddit AMA: Dominance is Paytm’s short term aim, not profits For Mother Diary, users will now be able to make cashless payments through their Paytm wallets across 100+ Mother Dairy milk booths. Other recent offline deals include: – It tied up with Indian Oil (IOCL) to let users pay for vehicle fuel at petrol pumps through Paytm wallets in Delhi. -It also struck a deal with Aditya Birla Retail, which runs the supermarket chain “More”, to enable its customers to make payments across its stores. -Paytm tied up with offline players in the mobile and electronic appliances sector and enabling them to list…
