By Nikhil Pahwa and Shashidhar KJ Fashion e-tailer Myntra will be relaunching its desktop website on June 1, a little over a year after it shut it down in May last year, reports Mint. Myntra expects a 15-20% jump in sales in the current financial year, but that's a percentage figure that is immaterial if it doesn't also indicate how much going mobile only and app only impacted Myntra: How much traffic did the company lose? How did first going mobile only, and then going app only impact transactions? What was the impact on profitability (or loss)? Did going mobile only reduce customer acquisition costs for Myntra? What was the impact on marketshare? "Short term marketshare is something we don’t factor into our decisions. You really can’t be competition driven. It’s about how deeply we understand consumers." - Mukesh Bansal, May…
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