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Netflix adds controls for mobile data consumption

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Netflix has added a tool which will allow users to control how much mobile data the use by allowing them to reduce quality of streams. CEO Reed Hastings had announced  that Netflix would be introducing the same during the quarterly earnings.

To specify the data usage, users need to go Netflix’s apps settings. Tap on ‘Cellular data usage’ and switch off the default option. Users then can specify the data usage setting manually. However, the new tool is available on the latest version of the app.

netflix data savings

The low setting allows users to watch four hours per GB, medium setting lets users watch two hours per GB and high allows one hour per GB. It also has option to watch only on WiFi or Unlimited. The default setting allows three hours per GB.  That currently amounts to about 600 Kilobits per second, Netflix said on its blog.

Offline viewing

Hastings also mentioned that Netflix would keep an “open mind” about offline viewing. “As we expand around the world, where we see an uneven set of networks, it’s something we should keep an open mind about.” he added.

Netflix blocks VPNs

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In January, Netflix  employed measures to stop members from using proxies or ‘unblockers’ from accessing content from other countries. Consequently, this will stop users from using proxy servers, virtual private networks (VPN) or other content unblocking services, to access Netflix content not available in their country.

Hastings said that the impact from these changes did not affect the company’s revenues. “It’s a very small but vocal group minority. So it’s really inconsequential,” he added.


– Net income for the March quarter stood at $27.66 million, up 16.84% from $23.7 million in the same quarter last year.

– Total revenue came in at $1.96 billion, compared with $1.57 billion in the same period last year. This represented a growth of 24.84%

– Netflix added 6.7 million total net subscribers in the quarter, up from 4.88 million additions in the previous year.


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