Digital magazine store and newsstand Magzter will now allow advertisers to display ‘full-page’ interactive ads inside its digital magazines. This comes after it launched an advertising platform last month in its mobile app through a strategic tie-up with Singapore Press Holdings. Magzter currently claims to have over 8000 magazines across 30 categories in over 60 languages.
Magzter says that advertisers will be able to place full-page interactive ads between pages of any digital magazine, irrespective of the device that the user is reading from. It also claims that the click through rate of its ad inventory is above 20%. The company said that brands like Burberry, Rolex, Mercedes-Benz, Samsung and Suzuki have already signed up with its ad operation in South East Asia.
Additionally, advertisers can target their ads for preferred locations, categories and language using mini games, audio/video elements, swipe actions, event reminders, and location pointers. The ads will be full page interactive HTML5 for responsive fitting across iOS and Android devices.
Appointment of VP for ad sales
Magzter has also appointed Niket N. Tambe as vice president of ad sales who will take care of the company’s overall ad operations. Tambe had previously held multiple ad marketing roles with Network18, India Today and Hindustan Times, Network.
Unlimited subscription model
In January 2015, Magzter had launched a subscription model called Magzter Gold, which offered users unlimited access to over 2000 magazines. Magzter Gold is priced at Rs 499 per month and Magzter Gold Lite is for Rs 249 per month. It’s worth noting that users can pay for the subscription using their Paytm wallet as well.
Magzter’s competitors include Zinio, readwhere, and Texture (rebranded from Next Issue). Despite this, India has seen a surge in the number of news aggregators that provide info from national and international publications.
-News Republic: In May 2015, global news aggregation portal News Republic launched India editions of its general news app News Republic and tech news app Appy Geek, after tying up with 29 publications. The app also offers syndicated news content from over 1,100 content partners across the globe.
-Dailyhunt: Dailyhunt app offers aggregated news content from local and international publications, and claims to have 20 million monthly active users, and 2.5 billion page-views monthly. It raised Rs 120 crore in February 2015 and acquired. In July 2015, it acquired BuyT to improve its mobile ad monetization, and in March 2015 it acquired Vauntz.
-Inshorts: Inshorts aggregates news across various categories. Last month, it signed partnerships with five ecommerce companies to display branded ads on its app. In November 2015, it launched a Hindi interface for its Android app, with plans to include Marathi, Tamil and Kannada by mid-2016. The company had raised $20 million in July 2015.
-Hike: Instant messaging app Hike Messenger had started aggregating news stories in Hindi, English and other regional languages in September 2015. The messenger had launched the News feature August 2015 where it would aggregate stories from leading English dailies.