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MagicX to offer transactions in 8 Indic languages with help from Reverie

MagicX has added support for transactions in 8 Indian languages to its artificial intelligence (AI) chat bots, supported by Reverie Language Technologies. At present, the company has support for Hindi and Kannada on its app, while 8 languages (Tamil, Telugu, Malayalam, Bengali, Odia, Gujarati, Punjabi and Marathi) will be added over the next 9 months. MagicX lets its users shop for groceries, pay bills, recharge mobile phones and other utility services in the Indic languages on its app, apart from ordering food, book flight tickets etc. through a chat enabled AI platform. For enabling transactions, the company has tied up with 20 partners including Goibibo, BigBasket, Paytm, Mobikwik and Explara across e-commerce, bill payments, recharges, groceries and travel. The Bangalore-based startup was founded by Pratyush Prasanna and Arun Kumar. It's worth noting that Prasanna's previous startup, PlusTxt, also had Indic language support, and was acquired by Paytm. Prasanna said in a statement that MagicX does 5,000 transactions daily. We checked and its Android app has had 100,000 downloads since its launch in February. MagicX funding: Last month, MagicX raised $1 million from investors including Kris Gopalakrishnan, Ranjan Pai, Hari Kumar and Aarti Grover. The company would use the funds for team expansion, marketing initiatives, addition of more service categories and technology upgradation. Reverie funding: In August last year, Reverie raised $4 million in a Series A round of funding from Aspada Investment Company, with participation from Qualcomm Ventures. Reverie was founded in 2010 by Sachindra K Mohanty, Vivekananda Pani and Arvind Pani. It also provides Reverie…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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