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MagicX to offer transactions in 8 Indic languages with help from Reverie


MagicX has added support for transactions in 8 Indian languages to its artificial intelligence (AI) chat bots, supported by Reverie Language Technologies. At present, the company has support for Hindi and Kannada on its app, while 8 languages (Tamil, Telugu, Malayalam, Bengali, Odia, Gujarati, Punjabi and Marathi) will be added over the next 9 months.

MagicX lets its users shop for groceries, pay bills, recharge mobile phones and other utility services in the Indic languages on its app, apart from ordering food, book flight tickets etc. through a chat enabled AI platform. For enabling transactions, the company has tied up with 20 partners including Goibibo, BigBasket, Paytm, Mobikwik and Explara across e-commerce, bill payments, recharges, groceries and travel. The Bangalore-based startup was founded by Pratyush Prasanna and Arun Kumar. It’s worth noting that Prasanna’s previous startup, PlusTxt, also had Indic language support, and was acquired by Paytm.

Prasanna said in a statement that MagicX does 5,000 transactions daily. We checked and its Android app has had 100,000 downloads since its launch in February.

MagicX funding: Last month, MagicX raised $1 million from investors including Kris Gopalakrishnan, Ranjan Pai, Hari Kumar and Aarti Grover. The company would use the funds for team expansion, marketing initiatives, addition of more service categories and technology upgradation.

Reverie funding: In August last year, Reverie raised $4 million in a Series A round of funding from Aspada Investment Company, with participation from Qualcomm Ventures. Reverie was founded in 2010 by Sachindra K Mohanty, Vivekananda Pani and Arvind Pani. It also provides Reverie Language Gateway, an API that provides developers with options to convert their mobile apps, web portals or other content from English to local languages in real time. The company also provides an Android specific SDK for the same functions. As of now, Reverie claims to offer translations in 50 languages including Indic languages like Assamese, Bengali, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Manipuri, Marathi, Nepali, Odia, Punjabi, Sanskrit, Sindhi, Tamil and Telugu.

Recent developments in the Indic space:

– Earlier this month, ContentMart, an online marketplace for business content writing, added support for its services in multiple regional languages including Hindi, Kannada, Malayalam, Tamil and Marathi.

– In December 2015, mobile messaging app Hike added support for 8 Indic languages, including Hindi, Marathi, Tamil, Gujarati, Bengali, Kannada, Malayalam and Telugu tomorrow. Its app would also come with a multilingual keyboard letting users type in the supported 9 languages.

– In the same month, online classifieds business Quikr launched Indic language support on its platform starting with Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi and Gujarati languages.

– In the same month, the Indian Cellular Association said that the Government would soon make it mandatory for all mobile handsets being manufactured or sold in the country, to come loaded with multi-language support feature.

Also read: Multiple key factors preventing Indic Wikipedia growth – Subhashish Panigrahi

Image Credit: Amrith Raj under CC BY SA 3.0

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