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LYF smartphones accounted for 7% of overall shipments in Q1 FY16: IDC

Reliance Jio LYF

Reliance Jio owned LYF smartphones accounted for 7.1% of India’s smartphone market in terms of device shipments during Q1 FY16, said a report from IDC. LYF smartphones also over took Lava as the fifth largest smartphone vendor in the same quarter. In the preceding quarter, Lava held a 7% market share.

LYF branded devices entered the market during Q4 FY15, i.e. around late January. At the time launch, 3 smartphone models were available for purchase at Reliance Digital stores only. Currently, Reliance Jio has 8 different models in their smartphone portfolio, which is available through Reliance stores and other ecommerce sites as well.

It has 1 model priced above Rs 15,000; 3 models above the Rs 10,000 mark; 3 other models above Rs 5,000; and their cheapest model costs Rs 4,799. Note that all devices are 4G LTE enabled.

Some highlights from the IDC report

-According to IDC, 23.5 million smartphones were shipped in India during Q1 FY16, registering a 5.2% y-o-y growth. However, shipments fell by 8.2% while comparing to the preceding quarter.

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-Smartphones with 4G accounted for 15.4 million units (65.5% overall) in Q1 FY16, which has grown more than 6 times when compared to the same quarter last year.

– Shipments of top Indian manufacturers like Micromax, Intex and Lava put together dropped 20.4% when compared to the preceding quarter.

– More than two-thirds of the smartphones shipped in Q1 2016 were assembled within the country.

-Samsung dominated the Indian smartphone market in term of shipments with 26.6% market-share in Q4 FY16; Micromax retained second position with 12.6% share; Intex took the third position with 9.2%; and Lenovo slipped to fourth position with 8.2% market share. Rest of the manufactures accounted for 36.3% of the market.

Reliance Jio launch

Reliance Jio missed commercial operation launch of its telecom network in March this year. Anshuman Thakur, Reliance Jio’s head of strategy and planning, said in a PTI report that the delay is due to impending network optimization operations as they aim to launch 4G services pan-India.

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Earlier Jio revealed that  500,000 employees had been onboarded on the network. The operator launched full scale 4G service offerings for the Reliance Industries group employees, partners, vendors and associates on a trial basis on 28th December 2015. Jio’s employees have consumed over 18 GB of data in a month on an average, it added.

Jio SIM cards on invite-basis: This month, the company had opened its operations to the public on an invite-only basis through its employees. Once and invite is sent out, users have to print a copy of the email with the offer code on it. Users can claim the SIM at a Reliance Digital store along with their proof of identity and address. The SIMs will work on LYF smartphones only.

Other updates from Reliance Jio

-In April, Relaince Jio said that it is looking to raise Rs 2,250 crore by issuing secured bonds on private placement basis.

-In the same month, the Department of Telecommunication approved a spectrum sharing deal between Reliance Jio and Anil Ambani owned Reliance Communications to share their 800MHz spectrum band across 9 Circles.

– In April, Reliance Jio said that it will use the newly launched Bay of Bengal Gateway’s (BBG) undersea cable landing facility in Chennai to offer high-speed broadband services in the country.

-In March, Jio signed an Intra-Circle Roaming (ICR) deal with the Government-owned telco body BSNL.  According to an ET report, the ICR deal will be applicable across 22 circles; BSNL will be charging 25 paise per minute for voice roaming, 25 paise per megabyte for data and 5 paise per SMS under the ICR deal.

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