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Lycos’ digital marketing revenue increased 21.8% YoY to Rs 1818.98 crore in FY16

Internet solutions company Lycos (formerly Ybrant Digital) reported digital marketing revenue worth Rs 1818.98 crore for the financial year ended March 31, 2016 (FY16), up 21.8% year-on-year (YoY) from Rs 1493.92 crore in FY15. However, sequentially digital marketing revenue witnessed a considerable dip of 40.50% in revenue to Rs 362.54 crore in Q4 FY16 from Rs 609.34 crore in Q3 FY16. Profit before tax for the segment stood at Rs 120.74 crore, a decrease of 32.66% from Rs 179.31 crore in the previous quarter, and similarly a decrease of 18.3% from Rs 147.87 crore in the same quarter last year. The company reported consolidated revenue of Rs 473.90 crore for Q4 FY16, a decrease of 34% quarter-on-quarter (QoQ) from Rs 718.26 crore, and an increase of 6.5% YoY from Rs 460.19 crore. Digital marketing contributed 76.5% to Lycos' consolidated operational revenue of Rs 473.90 crore in Q4 FY16, while for entire year its contribution was 80.6% of total operation revenue of Rs 2255.89 crore. Software development revenue: Revenue from the software development business increased marginally, with the segment reporting revenue of Rs 111.36 crore in Q4 FY16, up 2.24% from Rs 108.92 crore in the previous quarter, but decreased by 14.1% from Rs 129.69 crore in the corresponding quarter last year. Other developments - In February of this year, Lycos had acquired Austria-based TriTelA which owns mysms messenger and the tech platforms SPG Wien and Kika Social. The acquisition was an all-stock deal for which Lycos will issue 2.848 crore additional shares in…

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