At least 50% of users on IndiaProperty’s platform used mobile devices for property search during March, while the rest came from desktop, the company said in a report about demographics and patterns of its users. In 2014, only 10% of the buyers looked for properties via mobile devices compared to 90% on desktop. The study also claims that 53% of the women who look for properties do it on mobile, while the number is lower for males at 47%. Mobile Growth: In April 2015 to March 2016, while comparing growth on desktop with mobile, IndiaProperty’s search on mobile grew 10 times faster than on desktops. While in 2014-2015, property searches on mobile had grown 3 times faster in comparison to desktop. The company has not disclosed absolute numbers. Time spent on mobile devices: According to IndiaProperty, average time spend on mobile devices by its users more than doubled (2.6x) between April 2015 to March 2016. While in 2014 to 2015, average time spent by users on mobile devices only doubled (2x), when compared to 2013-2014. Demographics of mobile growth: In addition to growth in mobile search, Tier-II cities registered a 30% growth on mobile in terms of Compound Annual Growth Rate (CAGR) since 2014, when compared to Tier 1 Cities. Cities like Vadodara (56%), Kochi (47%), and Coimbatore (40%) registered a higher growth on mobile, while metro location like Bangalore (24%), Delhi (10%) and Chennai (19%) had a lower growth rate on mobile. User search patterns Search activities are higher…
