wordpress blog stats
Connect with us

Hi, what are you looking for?

122 million users in India using browsers with ad blockers: Study

122 million users in India were actively using mobile browsers with built-in ad blocking, as of March 2016, suggests a study conducted by PageFair. India stands second among the 17 countries identified by the study. India was second to China, which had 159 million monthly active users with a built-in ad blocking browser on mobile. Note that using browsers with ad blockers isn't the same as having ad blockers active, and even the browsers where ad blockers are native, may have users who view ads. In that context, there isn't a 1:1 correlation between ad blocking and the usage of ad blocking browsers. Some notes: - Why people use Adblockers: The study mentions that ad blocking browsers improve page speed and reduce bandwidth consumption on mobile, which is why "they are most rapidly adopted in markets where mobile data infrastructure is less developed and therefore slow and/or expensive relative to income. - Where they're being used: Mobile ad blocking is popular in Asia Pacific (APAC) markets wherein 4 countries including India, China, Pakistan and Indonesia put together had 329 million MAUs as of March using a mobile browser with a native ad blocker. This means that at least 36% of smartphone users in the APAC region used a mobile browser with a built-in ad blocker. In March 2016, the APAC region accounted for 55% of global smartphone users, but 93% of mobile adblocking browser usage came from APAC during the same month. It estimates that 61% of Indian smartphone users had ad blocking enabled…

Please subscribe/login to read the full story.
Written By

Free Reads

News

The Commission received complaints against ULLU by the group ‘Gems of Bollywood’,  for sharing “extremely obscene and objectionable content secretively to its subscribers, including...

News

This case highlights a curious intersection of copyright and critique in the digital content world.

News

Google will also provide news organizations and fact checkers with essential training in advanced fact-checking methodologies, deepfake detection, and Google tools like the Fact...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ