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Health & fitness app HealthifyMe secures $6M in funding

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Online fitness services provider HealthifyMe has raised $6 million in a series A round of funding led by IDG Ventures India, Inventus Capital and Blume Ventures. The startup will use the funds for improving its technology and product, as well as hiring engineers and making strategic acquisitions.

HealthifyMe had previously raised an undisclosed amount in its second round of funding from various angel investors in June last year, and had raised an undisclosed sum in its first round of funding from Micromax the month before. At the time, the company set up its global headquarters in Singapore, to help expand further internationally.

The platform currently offers a single app (Android and iOS) that helps customers keep track of their diet and workout progress, and provides them with trainers to create exercise plans and custom diet plans. However, HealthifyMe itself does not provide a fitness tracker, and instead suggests the user to get a wearable such as the Rist or YUfit band. The company also claims to have the largest Indian food database and a calorie counter for regional and local foods, which lets users track calories consumed for all kinds of Indian foods.

As of now, HealthifyMe offers 3 plans at Rs 799, Rs 999 and Rs 1299, which offer weight loss of upto 2kg, 3kg and 4kg per month respectively. All plans allow users 2 phone consultations per month, unlimited in app chat, personal diet coach and access to support community. Note that users can use the app for free if they do not need a trainer or customized fitness/diet plans.

Other than this, HealthifyMe claims to be used in clinical settings in various hospitals including Apollo and Medanta in Delhi and the Manipal Hospital in Bangalore.

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Competition: There are many fitness bands and apps available in the market currently, although very few of them involve real live coaches. The most popular such service is probably GOQii, which also offers users coaches to choose from when buying its fitness trackers. GOQii’s and HealthifyMe’s prices are also quite comparable as GOQii offers subscription plans for 3 months, 6 months or 1 year, at Rs 3,999, Rs 6,999 or Rs 11,999 respectively, along with a free wearable band.

Mumbai-based Manna Healthcare owned weight-loss app ObiNo, which raised funding in October 2014, also provides users with weight loss coaching through real-life coaches and tools like the eDiet plan generator and Indian meal recommendation engine. The platform works on a freemium basis, and offers paid packages that cost Rs 299 to Rs 1500 per month.

Image Credit: Flickr user William Murphy under CC BY-SA 2.0

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