wordpress blog stats
Connect with us

Hi, what are you looking for?

Google Maps will have a new ad format called promoted pins

In a blog post, Google said that it is experimenting with new ad formats on Google Maps and will show logos for business locations on the web and the mobile app. Google Maps will now show 'promoted pins' for different business establishments who advertise with the company. Logos could appear as you look at a map, or could show up in your driving route. The company added that when a user taps the logo, the business page could display coupons for items at that store or let you browse the store’s inventory. Google's new ads on Maps makes sense as it says that nearly one third of its searches are related to location. Ads on image searches Earlier this month, Google announced that introduced shopping ads on its image search, through which ads related to products will show on the platform, where they can be clicked to buy. The company adds that an advertiser’s ad will automatically be eligible to show on image search under its Google Search Network. Google said that searches with “local intent” meaning phrases that include places, zip codes or “near me” have doubled in the past year. Now, advertisers can show a “buy online pickup in store” by adding a store pickup link to its Google-hosted product page, a page which appears after a user clicks on the local inventory ad. YouTube bumper ads In April, YouTube introduced a new 6 second video ad format called Bumper ads, to increase the reach and frequency of ads on mobile devices. According to Google, Bumper…

Please subscribe/login to read the full story.
Written By

Free Reads

News

During a recent discussion organized by the Council for Strategic and Defence Research, Berges Malu, the senior director of public policy and communications at...

Drones Drones

News

Once the system receives the required validation, five more such MDVs will be introduced into the Commissionerate Police fleet

News

The lure of Grok AI to Premium X Subscribers might let Musk salvage the decline in the social media usage in recent times.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ