In a blog post, Google said that it is experimenting with new ad formats on Google Maps and will show logos for business locations on the web and the mobile app. Google Maps will now show 'promoted pins' for different business establishments who advertise with the company. Logos could appear as you look at a map, or could show up in your driving route. The company added that when a user taps the logo, the business page could display coupons for items at that store or let you browse the store’s inventory. Google's new ads on Maps makes sense as it says that nearly one third of its searches are related to location. Ads on image searches Earlier this month, Google announced that introduced shopping ads on its image search, through which ads related to products will show on the platform, where they can be clicked to buy. The company adds that an advertiser’s ad will automatically be eligible to show on image search under its Google Search Network. Google said that searches with “local intent” meaning phrases that include places, zip codes or “near me” have doubled in the past year. Now, advertisers can show a “buy online pickup in store” by adding a store pickup link to its Google-hosted product page, a page which appears after a user clicks on the local inventory ad. YouTube bumper ads In April, YouTube introduced a new 6 second video ad format called Bumper ads, to increase the reach and frequency of ads on mobile devices. According to Google, Bumper…
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