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Google users can now buy products through image search ads

Search giant Google has introduced shopping ads on its image search, through which ads related to products will show on the platform, where they can be clicked to buy. The company adds that an advertiser’s ad will automatically be eligible to show on image search under its Google Search Network. The reason for this was that mobile shopping searches had increased by 30% in 2015, according to Jonathan Alferness, VP of product management of Google Shopping. Alferness added that top searches on the platform included product images, as well as queries like “what’s the price of this” and “where can I buy it”. Advertisers’ inventory now searchable on Google Google states that searches with “local intent” meaning phrases that include places, zip codes or “near me” have doubled in the past year. Now, advertisers can show a “buy online pickup in store”…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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