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Google users can now buy products through image search ads

Search giant Google has introduced shopping ads on its image search, through which ads related to products will show on the platform, where they can be clicked to buy. The company adds that an advertiser’s ad will automatically be eligible to show on image search under its Google Search Network. The reason for this was that mobile shopping searches had increased by 30% in 2015, according to Jonathan Alferness, VP of product management of Google Shopping. Alferness added that top searches on the platform included product images, as well as queries like “what’s the price of this” and “where can I buy it”. Advertisers’ inventory now searchable on Google Google states that searches with “local intent” meaning phrases that include places, zip codes or “near me” have doubled in the past year. Now, advertisers can show a “buy online pickup in store” by adding a store pickup link to its Google-hosted product page, a page which appears after a user clicks on the local inventory ad. Google is also making its advertisers’ inventory searchable on Google in its Knowledge Panel. Google Express to cover 120 million users in the US Google Express, the company states, has over 50% orders coming in through mobile. Google Express is where users can order local grocery and other household items and get them delivered. The company will keep rolling out its overnight delivery service. Google says that it will launch to over 23 million users in Texas and some parts of its surrounding states, taking the…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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