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Funding Roundup: Smartivity, MUrgency, Blinge & more



Smartivity raises $1 million in pre-series A round funding

Smartivity, an augmented reality-based education technology startup, has raised $1 million (about Rs 6.6 crore) in a Pre-Series A round funding led by publishing firm S Chand and early-stage investment firm AdvantEdge Partners, reports The Economic Times. The funds will be used to expand the current portfolio in STEM (science, technology, engineering, arts and mathematics) and augmented reality products and also develop IoT (internet of things)-enabled toys and robot-led learning for kids.


MUrgency raises funding from Ratan Tata

MUrgency, a San Francisco-based emergency response mobile app, has raised an undisclosed amount of funding from Ratan Tata, the chairman emeritus of Tata Sons, reports The Economic Times. The company will use the funds to augment technology and scale operations. The startup, which started its India operations in three adjacent cities of Chandigarh, Mohali and Panchkula in February, claims to have developed a responder network of 36 hospital emergency rooms, over 40 ambulances and more than 350 medical professionals.


Blinge raises first round of funding

Blinge, an online fashion rental platform, has raised an undisclosed amount in its first round of funding led by Anupam Mittal, founder and CEO of People Group, reports VCCircle. The funding round, which happened in October 2015, also saw participation from Livspace co-founder and CEO Anuj Srivastava and Ankit Nagori, who quit Flipkart as Chief Business Officer in February. Blinge follows a marketplace model and has a community of over 20 designers on its platform. It claims to be catering to over 1,000 customers.


SmartQ raises funding from YourNest

SmartQ, a Bangalore-based food ordering app, has raised $250,000 (around Rs 1.7 crore) in pre-Series A funding  led by YourNest Angel Fund, reports VCCircle. Vijay Jumani, ex-CEO of BabyOye.com, also took part in the funding round. The company will utilise the funds to expand into verticals such as amusement parks and retail. SmartQ offers its services in various locations in Bangalore.


Parentlane gets angel funding from former Flipkart exec and others

ParentLane, a social networking mobile app for baby-care and parenting, has raised an undisclosed amount in an angel round of funding, led by Sujeet Kumar, former president of operations at Flipkart, the company said in a statement. Other investors include Aprameya Radhakrishna (founder of TaxiForSure), Sumit Jain (co-founder and CEO of CommonFloor.com), Subramanya Venkat (former managing partner at Bessemer Venture Partners and co-founder of Fisdom.com), Venk Krishnan (managing Partner at NuVentures), Ravi Machani (founder of IndiVillage LLP), Hitesh Gupta (founder of Vcbytes) and Rohit Choudhary (senior engineering manager at Hortonworks). The company will primarily use the funding for product development and mobile technology to enhance user experience and engagement rate on the platform.

Image credits: Flickr user Edward Li

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