Global payments operator Fortumo and Reliance Communications (RCOM) have launched direct carrier billing where RCOM's customers can purchase digital content and games by charging the payments to their mobile bill or mobile prepaid account. With this, Fortuo says it covers 813 million users with 79% coverage along with other operators in India that include Airtel, Vodafone, Idea Cellular and Aircel. Fortumo's deal comes a day after Idea Cellular and Google announced that it would provide carrier billing services for its customers so that they can pay for apps and content on the Google Play Store. A report by Fortumo points that over 80% of payments for digital content in India are from mobile devices. The report added that a majority of content consumption in India still happens over feature phones, even though smartphone penetration in the country is rapidly growing. Tie ups with streaming services: In March, online video…
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