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Datawind tablets accounted for 27% of overall shipments in India: IDC


Datawind has occupied the first position among top 5 vendors with 27.6% market share, in terms of overall tablet shipments in India during the quarter ended March 31st 2016 (Q1-FY16), according to IDC. In the preceding quarter, Datawind’s tablet shipments in India accounted for a  20.7% market share.

Datawind also registered the highest growth in terms of shipments among the top 5 tablet vendors in India with a significant 33.5% Q-o-Q growth. IDC has credited the growth to the company’s TV channel partners like Naaptol that runs ads on its own channel. The company’s low-cost devices, tie-ups with telcos like Reliance to offer free internet packs, cost benefits from local manufacturing also drove the growth.


Samsung took the second position with a 15.2% market share; however, its shipments fell by 3.7% when compared to the previous quarter but grew 5.1% year-on-year. Lenovo took the 3rd position with 13.6% share during Q1FY16, registering a 30.5% growth when compared to the same period last year, but its shipments dipped marginally when compared the previous quarter.

Micromax stood at 4th position with a 11.3% market share in this quarter while its shipments fell by 27% when compared to the preceding quarter; however, it recorded a 16.2% growth over the same period last year. iBall took the 5th position with a 8.7% share in Q1FY16 while its shipments fell by 12% both sequentially and year-on-year.

Some highlights from the report

– The overall growth in Indian tablet shipments during Q1 FY16 remained flat when compared to the previous quarter with total shipments of 0.86 million units. However, shipments grew by 1.3% year-on-year.

– Declining consumer interest in the slate tablet category and rapid growth of large screen smartphones (phablets) caused the overall tablet market to slow down in this quarter.

– Detachable device shipments registered the highest growth when compared to all other category of devices. Micromax continued to lead detachables category accounting for more than one-third of total shipments in Q1FY16.

Other developments from Datawind

-Last month, Datawind launched an Intel powered 7-inch tablet in India. It also offered free Internet browsing for one year through a partnership with Reliance Communications (RCOM) on prepaid GSM sim cards.

-In March 2015, Datawind unveiled 3 Android smartphones between a price range of Rs 1,999 to Rs 5,4999. It also tied up with RCOM to offer one year of free internet through Reliance SIM cards only.

-In July 2015, the low cost tablet project Aakash, manufactured by Datawind was allegedly closed down in March2015, according to an RTI query. IIT Bombay, which was testing the tablet, claimed that it had completed all targets assigned to it.

-In July 2014, Datawind had raised C$30 million (around $27.86 million) from its initial public offering (IPO) on the Toronto Stock Exchange last week. At that time , Datawind had issued 6.32 million common shares at a price of C$4.75 per share at a pre-IPO market cap of C$104 million.

Image Credits: YouTube user junaid qureshi under CC BY 3.0

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