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Nearly 75% of Cleartrip’s traffic in Q4FY15 came via mobile


74% of Cleartrip’s overall traffic and 42% of all transactions on the platform came from mobile, the company said while sharing data on its Q4 2015 (Jan-March 2016) performance. Overall, the platform saw an 87% growth in total transactions year-on-year (YoY); with a 53% growth in air ticketing transactions and 64% growth in hotel transactions during the same time period.

Cleartrip Activities: In August last year, Cleartrip launched a mobile marketplace for theme based activities, listing a curated collection of over 5,000 activities and things to do in 50 cities including metros and tourist destinations. This feature accounted for 32% of searches on the platform, with flight + hotels searched accounting for the remaining 68%. As of now, Cleartrip claims to list over 13,000 activities from 6,600 sellers.

Last minutes vs Advance booking: Overall Activities saw a quarter-on-quarter (QoQ) growth of 63%, with 80% of the Activities booked by users in their home cities. 56% of the users were impulsive buyers, making bookings 0-1 day before the activity, while 29% planned activities 2-7 days in advance. Only 8% of the users booked 8-15 days in advance, 4% over 16-30 days in advance and 3% over 30 days in advance.

Activity price range: 29% of the booked activities cost over Rs 750, 10% between Rs 600-749, 17% between Rs 450-599, 20% between Rs 300-449, 21% between Rs 150-299 and 3% below Rs 149.

Mobile traffic by brand: Samsung smartphones accounted for 30% of the mobile traffic coming to Cleartrip, followed by Apple with 13%, Micromax with 8%, Lenovo and Motorola with 5% each, HTC and Sony with 4% each, Xiaomi and Windows Phone with 3% each and Lava with 2%.

Top devices: Although Cleartrip did not provide a breakdown of the traffic per phone, here are its top 5 ‘hot new’ devices – Samsung Galaxy S7 Edge, Redmi Note 1S CT, Redmi Note 3, Lenovo Vibe K4 Note and LETV LE X507.

Traffic by OS: 84% of the company’s mobile traffic came through Android phones, 13% through iPhones and 3% through Windows Phone. 77% of mobile app searches were made through the Android app, 20% through the iOS app and 3% through the Windows Phone app.

Multi-city flight booking: Last month, Cleartrip launched multi-city flight bookings on its mobile apps, allowing users to book up to 4 flights in the same booking. At the time, the feature was already live on web, but was not available on mobile web.

Image source: Flickr user Baishampayan Ghose under CC BY-SA 2.0

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