Update: In an e-mail to MediaNama Vodafone India said: "The advertiser (Vodafone) representatives were given personal hearing by ASCI Secretariat. The CCC viewed the TVC (TV ad), and the Website advertisement and considered the Advertiser’s response. The advertiser argues that their claim of being the World’s Largest 4G network is made on the basis of the presence of Vodafone 4G in more countries than any other brand which is also qualified by a disclaimer. As claim support data, the advertiser submitted independent survey reports. The CCC concluded that the claim “The World’s Largest 4G Network”, was substantiated. The complaints were NOT UPHELD” Earlier: The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 80 out of 133 advertisements brought to it in February 2016. These advertisements belonged to various categories: 48 in education, 13 in healthcare, 5 in Food & Beverages, and 14 from other categories. Note that 2 ads from Ola Cabs and 2 other ads from Hike Messenger has been called by ASCI in its latest report. In telecommunication and broadband -Bharti Airtel’s ‘Airtel 4G’ ad was found to be breaching ASCI’s guidelines on ‘supers’—disclaimer text displayed on a visual. The language used and the hold duration of the ‘super’ text violated previous guidelines issued by ASCI. -Vodafone India’s claim in its ‘Vodafone 4G Network’ ad, which read “World’s Largest 4G Network, now in Kochi” was not substantiated with evidence. In addition, the claim was found to be misleading in the absence…
- How many crypto exchanges registered with India’s FIU following government notification? March 21, 2023
- Why is Twitter’s move to withhold accounts amid internet shutdown in Punjab problematic? March 21, 2023
- RTI: No details on how many entities have complied with CERT-In’s cybersecurity directions March 21, 2023
- Flipkart Not Required to Take “Action” on Copyright Complaints Under Platform Regulation Rules: Delhi HC March 21, 2023
- RTI: Indian govt says registration on U-WIN “not compulsory” yet for vaccination, but is the information public? March 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...