Bangalore-based online furniture store Urban Ladder has started testing ‘Urban Interiors’, an interior designing service that helps customers to furnish their homes through assistance from independent designers. The designer will help customers browse products and create custom interiors according to their requirements.
Urban Ladder said that the designers come from its newly introduced ‘Design Partner Network’ programme, through which the company claims to collaborate with interior designers from across the country. Currently, it claims to have over 5,000 products and 35 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc.
Mobile app: After the test phase, it also plans to launch a mobile application that will help customers make design choices using augmented reality. The app will create virtual rooms with choices of wall colours, floor materials, doors, etc., and let users to select and place furniture and decor in the virtual space.
In November 2014, Urban Ladder launched an augmented reality app called Living Spaces on Android and iOS. The app lets users virtually place sofas anywhere using the smartphone’s camera, providing an augmented reality experience. The sofas are available in multiple colours and seating options.
Funding: In April 2015, Urban Ladder secured an undisclosed amount of funding from Cambrian Ventures founding partners Anand Rajaraman and Venky Harinarayan. In the same month, it also raised $50 million in a series C round of funding. Ratan Tata had also invested an undisclosed amount in Urban Ladder in his personal capacity, in November 2014.
Appointments at Urban Ladder:
– In February, Urban Ladder had appointed Sanjay Gupta as its chief marketing officer.
– In July last year, the company appointed Apurva Dalal as its chief technology officer.
– In January 2015, it appointed Kartikeya Misra as its vice president (VP) and head of online product.
– Urban Ladder had also appointed Manu Prasad as its Director of Brand Marketing, effective from November 2014.
Developments in the online interior design field:
-In February, Delhi-based DesignBids raised an undisclosed funding from Indian Angel Network.
-In the same month, Houssup had raised undisclosed amount of in seed funding.
-In September 2015, online furniture retailer FabFurnish moved from being a furniture marketplace to a platform for discovery and sale of curated products.
-In August 2015, interior design and home decor company Foyr raised $1 million from Astarc Ventures. In the same month, it introduced a platform that lets users customize and buy furniture and home decor on both, desktop and its mobile app.