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Uber makes rides cheaper by up to 22% in 10 non-metro cities

Online taxi service Uber has slashed its rates for its cheapest service UberGo by up to 22% in 10 non-metro cities in the country. The move seems like an escalation in price war with its rival Ola. Fares in Jodhpur and Udaipur have been cut by 22%. Mangalore's fares was reduced by  20% and Ajmer and Trivandrum saw fares cut by 18%. A full list of the cities and the rate cut can be found here. Uber will now charge a base fare of Rs 25 instead of Rs 40 in Udaipur and Jodhpur. Also, the per kilometer charge has been reduced to to Rs 7 from Rs 8. The fare cut would bring the cost down to Rs 5 per km in cities like Vizag, Nagpur, Indore and Ahmedabad. In February, Ola introduced a new price point for its customers…

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