wordpress blog stats
Connect with us

Hi, what are you looking for?

Twitter launches video ad tool First View in India & APAC

twitter flickr stock image

Twitter has launched First View, a tool for marketers which lets them gain top spots (by placement) on the platform via video, in India, and 28 other APAC countries like Indonesia, Japan, Malaysia, Philippines, Singapore and Australia, reports ET.

First View was first launched in the US in February this year and allows marketers to scale video marketing campaigns and real time public conversations on Twitter. Marketers own the top real estate for a 24 hour period, and users logging into the app or on the web can see the Promoted Video as a top ad slot from the advertising brand/company.

Promoted video consumption grew
Note that in December 2015, Twitter India’s consumption of the promoted video feature grew fivefold over 2015. Twitter claimed that campaign engagement went up by 40% through the use of promoted video, while the purchase intent of consumers increased by 44%. For ad monetisation, Twitter offers promoted tweets, accounts and trends among other options.

Financials: In February, Twitter reported a net loss of $90 million for Q4 2015 versus a loss of $125 million in the same quarter in 2014. Its average monthly active users remained at 320 million, and it reported revenues of $710 million for the quarter.

Revenue from logged out users
In May 2015, Twitter had introduced logged-out timelines which could increase its off-network audience. In November 2015, Twitter said that it had an off-network audience of 700 million. Chief financial officer Anthony Noto said that off-network advertising revenue reached $66 million, or 13% of ad revenue, up from 8% of ad revenue in Q2 2015 and 2% in Q3 2014. Noto added that the off-network revenues came from its TellApart acquisition and its Twitter Audience Platform network.

Advertisement. Scroll to continue reading.

Other developments at Twitter:

– Last month, Komli Media, whose Indian arm was bought out by SVG Media in August 2015, renewed its partnership with Twitter India till March 2017. The partnership was first signed in 2012 and lets Twitter expand its promoted products advertising suite and help it monetise those.

– In February, in order to get more people to start using Twitter and nudge dormant Twitter users to use it more, Twitter beefed up its timeline to show tweets which most relevant to the user at the top, instead of showing the latest tweets by time. According to the company, people who used this feature were retweeting and tweeting more. Readers would note that less than a year ago, Twitter introduced Highlights, a feature which would push rich notifications to its users to catch up on relevant stuff relevant.

– In December 2015, sharing content to Twitter declined 11% after the microblogging platform decided to kill support for share counts. Twitter had decided in September 2015 that it would remove share count feature when it announced new designs for its buttons.

Our Twitter coverage.

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ