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Twitter launches video ad tool First View in India & APAC

Twitter has launched First View, a tool for marketers which lets them gain top spots (by placement) on the platform via video, in India, and 28 other APAC countries like Indonesia, Japan, Malaysia, Philippines, Singapore and Australia, reports ET. First View was first launched in the US in February this year and allows marketers to scale video marketing campaigns and real time public conversations on Twitter. Marketers own the top real estate for a 24 hour period, and users logging into the app or on the web can see the Promoted Video as a top ad slot from the advertising brand/company. Promoted video consumption grew Note that in December 2015, Twitter India’s consumption of the promoted video feature grew fivefold over 2015. Twitter claimed that campaign engagement went up by 40% through the use of promoted video, while the purchase intent of consumers increased by 44%. For ad monetisation, Twitter offers promoted tweets, accounts and trends among other options. Financials: In February, Twitter reported a net loss of $90 million for Q4 2015 versus a loss of $125 million in the same quarter in 2014. Its average monthly active users remained at 320 million, and it reported revenues of $710 million for the quarter. Revenue from logged out users In May 2015, Twitter had introduced logged-out timelines which could increase its off-network audience. In November 2015, Twitter said that it had an off-network audience of 700 million. Chief financial officer Anthony Noto said that off-network advertising revenue reached $66 million, or…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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