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T-Series crosses 10M subscribers & 7B views on YouTube

T-Series has crossed 10 million subscribers on its main channel on YouTube, with an overall 7.7 billion video views, reports BollywoodHungama. The company currently owns 16 channels on YouTube with overall 13.6 million total subscribers and 30 billion views. According to T-Series most of its channel subscribers and views come from outside India, including from USA, Canada, UK, Germany, Saudi Arabia and other SAARC countries. The company’s most popular videos are trailers and full songs from movies released in the last year or so. The company  reached the 2.3 million subscribers and 1 billion videos views on YouTube in 2013. As of now, T-Series lists videos on its own website as well although these are embedded YouTube videos. It also hosts various songs on its website, which users can choose to buy individually. The company does not have its own app, rather it uploads videos to YouTube, and has content tie ups with streaming services like Saavn. YouTube T-Series court case: MediaNama readers might remember that T-Series had filed a case in the Delhi High Court against Google and YouTube, and had obtained a restraining order for copyright infringement, followed by an interim stay order, back in 2007; in 2008, the two parties were give time to settle out of court, which they did, in 2011. Interestingly, seven months later in September 2011, YouTube had announced its partner program in India enabling video content creators to become content partners with YouTube and monetize their work through advertising on the website. Also read: Here’s why the…

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